So that people find the church in search
SEO is needed both by a website that gets no visitors from search and by a new one — so that its structure suits search engines from the start. It helps a church be visible both to local people and to those who search in Russian or Ukrainian, in any European country.
What SEO includes
- Technical audit: errors that prevent indexing are found and fixed
- Keyword research: what people search for in the language of the country and in the language of the church
- Page optimisation: titles, descriptions, text structure
- Speed: Core Web Vitals, image compression, caching
- Local SEO: Google Business Profile, a pin on Google Maps
- Text recommendations: what to write about so that people find the website
Where and in what language people look for a church
- In Europe people search mostly through Google; some countries also have a local search engine — for example, Seznam in Czechia
- Russian- and Ukrainian-speaking people search both in their native language and in the language of the country, so the website should be visible in both
- Local SEO brings people from your town: “Baptist church Kladno”, “Russian-speaking church Prague”
Bilingual SEO
The website is optimised both for queries in the language of the country and for queries in the language of the church: hreflang setup, separate indexing and keywords for every language.
How the work goes
- Audit: the current state of the website and its positions in search
- Plan: keywords in the language of the country and in the language of the church
- Changes: technical fixes and text edits
- Monitoring: positions and traffic
- Report: once a month, in English